The big picture: Carter hopes Look will be the first of several new digital-first magazines that he plans to launch under the Air Mail brand. "My guess is in two years, it'll be half," Carter said. Today, Air Supply represents roughly 15% of the company's overall revenues.Look also presents Air Mail with the opportunity to expand its commerce business, called Air Supply, with more beauty and wellness products.Carter said the company has around 300,000 paid subscribers, but that number includes people who get a one-month free trial.Most of Air Mail's advertising, which represents 42% of its overall revenue, comes from luxury advertisers, which align well with beauty.īe smart: By keeping the newsletter free, Carter hopes that it will also help drive more subscriptions to Air Mail, which costs $80 for an annual subscription. For now, Look will remain free on the site, where it can help Air Mail drive advertising dollars.Helmed by veteran beauty editor Linda Wells, the digital publication will publish as a monthly newsletter in addition to having its own section on Air Mail's website."Our road map sort of indicates that we have a reasonable chance of profitability within three years."ĭriving the news: On Friday, Air Mail launched Look, its first stand-alone digital vertical based on the beauty and wellness industry. We're still in the growth stage," he said. "We never intended to be profitable at this point.Carter doesn't anticipate needing to raise more money in the near future. Air Mail raised a $15 million series A funding round in 2019 at launch and a $17 million series B round in 2021.Why it matters: The outlet isn't yet profitable, but Carter said it brings in more than $15 million in annual revenue and has "a significant amount of the money we raised in the bank" to continue expanding for the next few years. Air Mail, the subscription-based digital magazine company launched by former Vanity Fair editor Graydon Carter, is planning to expand into print as it looks to launch more editorial verticals, Carter told Axios in an interview.
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